Links and Chunks outline
Brains link features into meaningful chunks; attention binds chunks into goal‑directed episodes---fast to use, hard to see past.
Here's a three-line story, from an old paper on automatic processing:
Toby wanted to get Chris a present for his birthday. He went to his piggy bank. He shook it. There was no sound.
You understand immediately that Toby has no money. At least, not in his piggy bank. But notice what's not written anywhere in those three lines: there's nothing that says Toby was looking for money. Nothing that says he planned to buy something. Nothing that tells you what was being shaken, or why the absence of sound matters.
Taken individually, each sentence barely relates to the next. But together they weave a narrative far richer than the sum of the parts. A piggy bank is a chunk---a bundle of linked ideas about money, saving, and specifically the kind of money that makes noise when you shake it: coins. Your brain supplied all of this automatically. The ideas arrived unbidden. As the authors of that paper put it, there is "a sense that comprehension occurs outside of our control."
This is a basic feature of how brains work: they link information together into chunks of inter-related meaning. From early sensory processing---where nearby edges, similar colours, and continuous contours get grouped into objects---all the way up to abstract concepts and familiar scripts, the brain is constantly binding features into units and linking those units into sequences. That's why comprehension feels instant. The right pieces pop together without conscious effort.
And crucially, chunking doesn't respect the boundary between your brain and others' brains. The same mechanism that makes 'piggy bank' pop 'money' in your mind makes beliefs cluster in communities. When everyone around you treats certain ideas as naturally linked---'distrust mainstream medicine' with 'value natural remedies,' or 'trust science' with 'support vaccines'---your brain absorbs those associations through exposure. You inherit chunks from your community just as automatically as you learned the piggy bank script.
This is why ideologies stack. Fringe theories cluster together not because they're logically connected, but because they're socially chunked. Someone who questions moon landings is more likely to question vaccines, not through reasoning, but because those beliefs travel together in certain communities. Mainstream theories stack the same way---we just don't examine them as closely. The mechanism is identical: repeated co-occurrence trains the links, whether the source is your direct experience or your community's coordinated practices.
It's also why patterns are hard to see past, individually and collectively. Once a script assembles---whether in your brain or in your culture---alternatives stay off the stage unless you actively change the bindings. You can feel this in action too, not just reading: arrive home, shoes off, pantry. A sequence that fires before you've 'decided' anything. The chunks and links do the work; attention just stitches them into a brief episode for the current goal.
So what can you do? The lever is to work at the boundaries. Name the script so its bindings become visible. Insert a tiny new chunk at a natural break---a pause, a transition, a place where one sequence hands off to the next. Then practice the new link in context so the episode assembles the desired sequence by default. You're not trying to edit mid-stream (which is costly and often fails); you're reworking the chunks themselves so they link differently from the start.
When you're trying to change beliefs---yours or others'---recognise that isolated arguments often fail because beliefs are chunked, not isolated. If someone holds a theory stack from their community, challenging one belief just triggers the others in defence. Instead, work at the level of practice and exposure: change the coordinated activities, the repeated pairings, the community membership itself. You're not arguing against ideas; you're retraining chunks.
There are limits, of course. Chunking trades flexibility for speed. Once a sequence is chunked, it runs fast and fluently, but mid-stream edits are expensive. So you have to choose: do you want the speed and automaticity of a well-chunked routine, or do you want the flexibility to change on the fly? Most of the time, the answer is both---which means designing your chunks carefully and working at the boundaries where you have leverage.
Let's look at the neural architecture that helps us understand this heuristic better.
What neural architecture makes this happen?
These neural systems underpin this heuristic:
The neural hardware
The underlying neural systems that make this heuristic possible
Chunking & Binding
The brain compresses information by grouping features into units and sequences into routines. Perceptual grouping follows bottom-up regularities---things that are similar, close together, or form closed contours get bound into units automatically. With practice, multi-step actions compress into single fluent routines. What started as deliberate steps becomes a chunk that fires as a unit.
This matters because changing what groups together---by tweaking inputs, shifting attention, or inserting edits at boundaries---causes downstream scripts to reassemble differently. The "arrive home, shoes off, pantry" sequence feels unstoppable because it's chunked. To change it, insert your edit at a natural boundary where one sub-chunk hands off to the next.
Key takeaway: chunks form through repetition across space and time; change groupings or insert edits at boundaries to reshape behaviour.
Task Sets
Task sets are the top-down configurations that tell the system which chunks are currently relevant. When you shift into 'making tea' mode, the brain loads a transient set of features, rules, and responses---what to attend to, what actions are on the menu. That set selects which chunks are "in play" for this episode and suppresses the ones that aren't.
The trouble is, if you don't preload the intended set at the cue, the system falls back on whatever set was active last or whatever the situation most strongly suggests. To get the right chunks to bind, you need the right set loaded before the cue arrives.
Key takeaway: preload the intended set at the cue so the right chunks bind; minimise unnecessary set switches.
Working Memory & Control
Working memory is where the brain binds the few items that matter right now---the current goal, the next step, the constraint you're juggling. It's powerful but costly, so you don't want to use it to run every step of a routine. Instead, use it briefly to set up the bindings---load the right goal, the right cue, the right constraint---and then let the trained chunks carry execution.
Think of working memory as the place where you set the stage, not where the whole play runs.
Key takeaway: spend control briefly to set up the bindings; let trained chunks carry execution.
Hierarchical Control
The brain's control systems are layered: higher levels hold the goal and bias which chunks should link and in what order; lower levels execute the learned transitions. This hierarchy is what lets you flexibly recombine familiar sub-routines to serve new aims.
When you're trying to change behaviour, it matters which level you adjust. Sometimes the problem is the goal (high level), sometimes it's the specific link between two chunks (low level). Clarifying the goal can reshape which links assemble; inserting a new sub-chunk can redirect the sequence without changing the goal at all.
Key takeaway: adjust at the right level---clarify the goal to reshape which links assemble.
Contextual Cues & Retrieval
Recall depends on cues matching how a script was originally encoded. The right context makes the intended chunk pop into place automatically; the wrong context keeps the old script dominant, no matter how much you 'know' the new one.
This is why practicing a new routine in the exact situation where you'll need it is so much more effective than practicing it somewhere else. You're not just training the routine; you're training the link between the cue and the routine. Build environmental or procedural cues into the context, and the right chunk will fire when you need it.
Key takeaway: build environmental/procedural cues into the exact context where you want the new link to fire.
Referenced by
- A-ha moments (phenomenon)
- Chunking & Binding (architecture)
- Combinaboards (activity)
- Contextual Cues & Retrieval (architecture)
- Habits (phenomenon)
- Hierarchical Control (architecture)
- Social Mapping (architecture)
- Style persuades (phenomenon)
- Talking past each other (phenomenon)
- Task-sets (architecture)
- The say-do-gap (phenomenon)
- Thinking like the group (phenomenon)
- Why stories stick (phenomenon)
- Working Memory & Control (architecture)
Sources
- analects/making-meaning-in-the-brain.md
- analects/insight-in-the-sciences.md
- analects/ideologies-stack.md